According to Business Insider India, in India, over a quarter of the menus of top quick service restaurants like KFC, McDonald’s, Subway, Dominos, and Pizza Hut have been ‘Indianised’ with offerings such a veg makhani burger, and achari pizza.
Domino’s Pizza, Subway, McDonald’s, and Burger King are targeting the Indian taste palate, says a report by Sharekhan with Business Insider.
“Big international brands such as Domino’s Pizza, Subway, McDonald’s and Burger King have incorporated to their menus a large range of products that are created to target the Indian taste palate. These offerings cater to the changing preferences of customers thereby increasing the overall demand,” said the Sharekhan report.
However, a few outlets are also trying mixing other international menus with Indian options like Mexican aloo tikki – catering to the Indian love for mixing spices and taste palates.