UNDP names Fawad Khan National Goodwill Ambassador for Pakistan


Fawad Khan has been appointed “National Goodwill Ambassador” for the United Nations Development Programme (UNDP) Pakistan.

This was announced during the launching ceremony of UNDP’s 2023 Sustainable Development Programme held in Islamabad.

UNDP Goodwill Ambassadors are inspiring advocates for the Charter of the United Nations and the Sustainable Development Goals (SDGs).

The ceremony began with the signing of the contract between UNDP’s resident representatives in Pakistan, Knut Ostby, and Fawad Khan, followed by the screening of an advocacy film on climate action titled Don’t Choose Extinction.

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The film, launched by UNDP Headquarters during COP26, calls for the gradual elimination of fossil fuels for a more sustainable and equitable future. In order to reach a larger population and raise awareness about climate change in Pakistan, Mr. Fawad Khan made the film’s voice-over in Urdu.

“We take incredible pride in having Fawad Khan as one of our goodwill ambassadors. As you are all aware, climate change is one of the most severe and immediate risks we face. I appreciate that as the 2030 Agenda spokesperson, Fawad Khan’s first advocacy support underscores climate action,” noted UNDP’s Resident Representative in Pakistan, Knut Ostby.

“I have the honor of being signed as a National Goodwill Ambassador for UNDP Pakistan”, commented Mr. Fawad Khan before the audience of Green Ambassadors and social entrepreneurs. “I truly believe that the Sustainable Development Goals provide us with a roadmap for peace and prosperity, for people and the planet. This is an excellent opportunity for me to reach out and promote the 2030 Agenda.”

Deputy Resident Representative Aliona Niculita, Head of Communications Unit Ayesha Babar, and UNDP’s young beneficiaries working as green social entrepreneurs were present on the occasion.


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